Friday Findings: PPC Playing Field
We’ve worked long and hard to brand ourselves as an SEO company, but that isn’t all we do. We do a great deal of search engine marketing (PPC) and so this week we’re going to share some useful...
View ArticleBreaking: AdWords Editor 11 Announced!
Today during a livestream Google have announced Google AdWords Editor version 11! This is the biggest update to the software since it was launched all the way back in 2006, so get ready to explore. The...
View ArticleAdWords: Countdown Timer
This isn’t brand new, but most advertisers aren’t using this functionality yet, despite it being incredibly beneficial. One of Google’s new ad customisers includes the ability to include a countdown...
View ArticleGoogle AdWords & Link Building
As there hasn’t been a large announcement this week in the world of search, we’re going to look at news that covers link building and Google AdWords. Both of these practises appear to have received a...
View ArticleGoogle AdWords: Quality Score
Anyone who has ever come in contact with Google AdWords will more have likely heard of quality score. We find that quality score is one of those metrics that people don’t quite understand and that’s...
View ArticleCreating a Google AdWords Remarketing Campaign
Over the past few weeks we’ve noticed that a lot of people aren’t aware of how to go about creating a remarketing campaign in Google AdWords. For those who are familiar with the term but uncertain as...
View ArticleAnnouncing: Google AdWords Report Editor
For those of you who run PPC campaigns you’ll be really pleased to hear that Google are launching a new report editing tool. This tool is going to help with the analysis of data in a brand new way....
View ArticleTeaching Tuesday: Automation with Google AdWords
When it comes to campaign performance, one of the most time consuming matters is that of clicking around an account looking at various statistics to make informed decisions. Anybody who uses AdWords...
View ArticleNo more Google Ads on the side of a search!
Quite possibly the biggest news to be circulating the digital marketing world is that it would appear that Google is going to remove their AdWords adverts from the right hand side, add an additional...
View ArticleRemarketing on Facebook [How To]
When last did you bump into someone who doesn’t use Facebook? These days it’s strange to not be on Facebook and oftentimes when people say they aren’t on Facebook, it finds us wondering what they have...
View ArticleMost expensive keywords for 2016
We came across a really useful and interesting tool this afternoon whilst searching around the web for some statistics on expensive keywords. Keyword Keg is a keyword browser extension (Download for...
View ArticleLayout for Google’s Expanded Text Adverts
If you’re an active Google AdWords user, you’ll be (should be) well aware of Google’s rollout of the new expanded text adverts (ETAs). After 15 years of 25-35-35, we’re now being forced to use 30-30-80...
View ArticleAdWords: Countdown Timer
This isn’t brand new, but most advertisers aren’t using this functionality yet, despite it being incredibly beneficial. One of Google’s new ad customisers includes the ability to include a countdown...
View ArticleGoogle AdWords & Link Building
As there hasn’t been a large announcement this week in the world of search, we’re going to look at news that covers link building and Google AdWords. Both of these practises appear to have received a...
View ArticleGoogle AdWords: Quality Score
Anyone who has ever come in contact with Google AdWords will more have likely heard of quality score. We find that quality score is one of those metrics that people don’t quite understand and that’s...
View ArticleCreating a Google AdWords Remarketing Campaign
Over the past few weeks we’ve noticed that a lot of people aren’t aware of how to go about creating a remarketing campaign in Google AdWords. For those who are familiar with the term but uncertain as...
View ArticleAnnouncing: Google AdWords Report Editor
For those of you who run PPC campaigns you’ll be really pleased to hear that Google are launching a new report editing tool. This tool is going to help with the analysis of data in a brand new way....
View ArticleTeaching Tuesday: Automation with Google AdWords
When it comes to campaign performance, one of the most time consuming matters is that of clicking around an account looking at various statistics to make informed decisions. Anybody who uses AdWords...
View ArticleNo more Google Ads on the side of a search!
Quite possibly the biggest news to be circulating the digital marketing world is that it would appear that Google is going to remove their AdWords adverts from the right hand side, add an additional...
View ArticleRemarketing on Facebook [How To]
When last did you bump into someone who doesn’t use Facebook? These days it’s strange to not be on Facebook and oftentimes when people say they aren’t on Facebook, it finds us wondering what they have...
View Article